55% of online grocery shoppers use mobile devices
The pandemic has brought all kinds of in-store businesses to digital channels – including what were previously routine and brick-and-mortar visits to grocery stores. In the report Omni Grocery: What Consumers Expect from their Grocery Shopping Experiences, a collaboration between ACI in the world and PYMNTS, surveys of more than 2,300 consumers found that the move to work from home has brought increased convenience with ordering products, dairy products and all kinds of other consumables to be delivered to the door. entry.
See also: What Consumers Expect from Their Grocery Shopping Experiences
Up to 34% of consumers have ordered at least one of their usual groceries online in the past few months. And 55% of consumers who shop online do so using mobile devices.
There is at least some change in the types of grocery brands / types of stores frequented. More consumers shopped at major national chains last summer than a year ago last fall.
As for the payment methods they use online (and even offline), more than half of consumers use debit and credit cards.
But digging deeper, the younger generation is interested in using technology to support their payments. About half of millennials said they would be interested in using contactless debit and credit cards.