HousingWire identifies Sales Boomerang’s Richard Grieser as marketing leader

WASHINGTON, DC, July 1, 2022 (SEND2PRESS NEWSWIRE) — Sales Boomerang, the mortgage industry’s top-rated automated borrower intelligence and retention system, today announced that Richard Grieser, vice president of marketing, has been named on the prestigious 2022 HW Marketing Leaders list. This award, presented by HousingWire magazine, is given to marketing leaders who drive outstanding business performance in the mortgage and real estate industries.

Richard Grieser, Vice President of Marketing, Boomerang Sales.

Using customer testimonials and clear, succinct messaging, Grieser has developed and implemented a marketing strategy for Sales Boomerang that not only lets the company’s personality shine through, but also leads prospects by putting the partnership with lenders and education. Using an omnichannel approach that included highly informative webcasts, guides, and courses, Grieser was able to connect with audiences, promote Sales Boomerang’s products, increase customer retention, and facilitate explosive year-over-year growth. other. Over the past year, Gresier’s marketing efforts have helped Sales Boomerang increase its revenue by more than 116% year-over-year and increase its existing customer base growth rates by 400%.

“The HW Marketing Leaders Award is a collection of the industry’s most esteemed marketing minds and I’m honored to be among them this year,” said Grieser. “While I do not view this honor as an individual achievement, as our incredible Sales Boomerang team is the primary driving force behind our success, I am honored to be the face of these efforts. I strive to ensure that all of Sales Boomerang’s marketing efforts and strategies embody our No Borrower Left Behind™ philosophy and it is very rewarding to see these efforts not only achieve exponential growth in sales and business, but also be recognized by a leading publication in our space.”

Over the past year, Grieser has led the production of several white papers and e-books, providing lenders with numerous tools to increase borrower retention, which Sales Boomerang has made freely available to the mortgage industry. Lenders have certainly seen the value of both implementing a borrower retention strategy and partnering with the industry’s #1 automated borrower retention and intelligence platform to do so. , while Sales Boomerang debuted on the 2021 Inc 5000 in the top 3% after seeing three explosive years of revenue growth of over 3,800%.

To be included on the HW Marketing Leaders List, candidates must be at the CMO level (or equivalent) in mortgages, services, and real estate and demonstrate leadership by developing, directing, and motivating continuously high performing marketing teams. Leaders must also demonstrate experience in transforming brands, building the reputation of their organizations and improving business results within the industry.

“The achievements we’ve seen in Marketers Leaders 2022 illustrate the crucial role marketers play within their organizations and the broad impact their work can have,” said HousingWire’s editor and chief Sarah Wheeler. “Through their brand initiatives and strategic vision, this year’s winners have not only set the stage for their brand’s perception and presence within the industry, but also shaped, trained and developed their teams in internal.”

The full list of HW Marketing Leaders is available in the July 2022 issue of HousingWire magazine and can also be viewed online at https://www.housingwire.com.

About Sales Boomerang:

Sales Boomerang transformed the relationship between mortgage lenders and borrowers with the introduction of the first automated borrower information system in 2017. The company’s smart alerts notify lenders the moment a former client or prospect is ready and qualified for a loan. More than 150 lenders, including brokers, independent mortgage companies, credit unions and banks, trust Sales Boomerang, the mortgage industry’s #1 borrower engagement tool, to help build lasting relationships with borrowers that maximize customer lifetime value.

To date, Sales Boomerang alerts have enabled lenders to close more than $150 billion in incremental loan volume that would otherwise have been overlooked and achieve customer retention rates that exceed industry standards. 3 to 5 times on average. To learn more about Sales Boomerang and its No Borrower Left Behind™ philosophy, visit https://www.salesboomerang.com.

About HousingWire:

HousingWire is the most influential news and information source for the US mortgage and real estate markets. Built on the foundation of independent and original journalism, HousingWire reaches over 60,000 newsletter subscribers every day and over 7.5 million unique visitors every year. Our audience of mortgage, real estate, financial services and fintech professionals rely on us to drive the markets forward. Visit https://www.housingwire.com or https://www.solutions.housingwire.com to learn more.

News source: Sales Boomerang

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